E-mail marketing

Email marketing is a digital marketing strategy that involves sending targeted emails to a group of individuals or subscribers with the aim of promoting products, services, or building relationships with customers.

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The process typically starts with building an email list, either through opt-in forms on a website, subscription sign-ups, or lead generation campaigns. Once the list is established, businesses can send various types of emails, such as newsletters, promotional offers, product updates, event invitations, and personalized content.